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News
May 21,
2010
Probe Launches Search
for the Philippines’ MDG Warriors
MEDIA RELEASE FROM THE UN MILLENNIUM
CAMPAIGN
REFER TO: RHEA ALBA, UN MILLENNIUM CAMPAIGN
Email
rhea.alba@undp.org / Mobile +63 917 553
7257
MANILA, Philippines, May 21, 2010— As
build-up to the September 17-19 Special
Edition Stand Up, Take Action Campaign
to achieve the Millennium Development
Goals (MDGs), Probe Media Foundation,
Inc. partnered with the United Nations
Millennium Campaign to launch the
“Search for the Philippines’ MDG
Warriors.”
“As a UN Millennium Campaign partner,
Probe is taking a more positive approach
to helping promote the MDGs. We are
doing this by searching for inspiring
people and organizations, and by
encouraging students to tell their
stories to the public,” said veteran
broadcast journalist Cheche Lazaro,
President of Probe.
Probe has been committed to helping
create a deeper understanding and
appreciation of social issues by
producing stories that move the hearts
and capture the minds of viewers. By
involving students, Probe also hopes to
discover a fresh generation of talented
broadcast journalists and ‘documentarists.’
This two-part competition involves a
nationwide search for individuals or
organizations whose selfless work and
commitment to public service have
produced a great positive impact on any
of the MDGs, and a contest for college
students to produce a documentary about
the winning MDG warriors.
“We are aiming to discover a new breed
of heroes,” Lazaro said. “We believe
that while the government has the
primary responsibility of working to
achieve the MDGs, we, as a country, can
get there faster and easier if we all
take a stand and get ourselves actively
involved.”
According to Minar Pimple, UN Millennium
Campaign Regional Director for Asia and
the Pacific, “By honoring these
individuals and organizations, we
encourage others to make their own
contribution for the accelerated
achievement of the MDGs. At the same
time, this is one way of putting the
pressure on government leaders to
deliver on their MDG commitment,
especially as we commemorate the 10th
year of the Millennium Declaration. ”
By signing the Millennium Declaration of
2000, 189 world leaders committed to
achieving eight Millennium Development
Goals anchored on eradicating extreme
poverty by 2015. These are: 1) end
extreme poverty and hunger; 2) achieve
universal education; 3) promote gender
equality; 4) reduce child mortality; 5)
improve maternal health; 6) combat
HIV/AIDS, malaria and other diseases; 7)
ensure environmental sustainability and
8) develop a global partnership for
development. The Stand Up Campaign, a
yearly global mobilization aimed at
reminding government leaders of their
MDG commitment, is special this year
because it is happening right before the
MDG Summit to be held in New York in
September. At the Summit, world leaders
will be asked to present their MDG
Breakthrough Plans for the accelerated
achievement of the MDGs by 2015.
Nomination for the Search for the
Philippines’ MDG Warriors opens on May
25, 2010, and will run until June 30,
2010, at 11:00 P.M. Anyone who is of
legal age by June 30, 2010, can nominate
any individual or organization that has
impacted the society by working to
achieve the MDGs, provided the nominee
has not been previously awarded by any
national or international award-giving
body. The nomination form can be
downloaded from www.probeTV.com.
Self-nominations will not be accepted.
Seven finalists representing each of the
seven (MDG 1-7) focus MDGs of the
Campaign in the Philippines, will be
chosen to receive cash prizes and
special awards. From these finalists, a
special committee will determine the
grand winner, who will be awarded with a
study tour abroad.
To find out more about the Search for
the Philippines’ MDG Warriors, visit
www.probeTV.com
About the United Nations Millennium
Campaign
The UN Millennium Campaign supports and
inspires people from around the world to
hold their governments to account for the
achievement of the Millennium Development
Goals. For more information on the
Millennium Campaign and the Stand Up, Take
Action Campaign, log on to
www.asiapacific.endpoverty2015.org and
http://ph.one.un.org/standup.
About Probe
Media Foundation, Inc.
Probe Media Foundation, Inc. (PMFI) is a
non-stock, non-profit organization committed
to improving the quality of media in the
Philippines and Asia-Pacific through
training of professional and aspiring media
practitioners. It was established by Probe
Productions, Inc., a multi-awarded,
independent TV production company in the
Philippines best known for pioneering the
investigative news-magazine format on
Philippine television, through Probe, the
country’s first investigative news-magazine
show.
PMFI believes in media and communication for
positive social change. Its programs promote
social justice and democracy, child and
youth development, and encourages healthy
dialogue through media. The foundation
implements programs and projects that
encourage the production of responsible and
ethical media programs and media-related
activities for children and adults from all
sectors of society.
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